The world today has become driven by digital technologies, until the amount of spending on digital marketing around the world by 2020 reached about $ 335 billion, and this reflects the role that e-marketing services play everywhere, so the best way to communicate with customers online is marketing Digital.
With this rapid transformation that became essential about 10 years ago, the challenges and confrontations in the competition between companies increased, which always requires the presence of new and innovative solutions for the success of digital marketing for your company or organization.
Why is digital marketing necessary now?
The increase in digital marketing companies in recent years should make you think about how important this job is and why it has become so necessary and abundant.
The answer in short, digital marketing services or internet marketing services are marketing solutions specifically designed to adapt to shifting consumer behavior, as more than 79% of consumers nowadays conduct their research for desired products or services and buy online through many marketing and selling platforms. Available online such as e-commerce sites and social media.
E-marketing services provided by marketing companies provide a real opportunity for all types of companies to compete and to achieve the desired marketing results and a large return on investment in shorter periods through the implementation of a detailed and customized Internet marketing strategy to create a suitable professional presence for the marketing platforms.
Essential elements for successful digital marketing
Now, of course, I have become convinced of the importance of digital marketing, which needs to be done on professional foundations and elements, in order to achieve the desired success of advertising campaigns, the most prominent of which are:
1. Search Engine Optimization (SEO)
SEO is a keyword based approach, which is used to optimize website content to enable it to rank higher on the first pages of search engine results, usually by specialized digital marketing companies.
According to recent research conducted by experts in marketing companies, it emerged that 71% of consumers start their buyer’s journey on search engines from the top ranking website, which is promoted thanks to getting more traffic, and the platforms that benefit the most from SEO are blogs and websites.
SEO can be dealt with in several ways to generate leads to the site:
On-page SEO: Pay attention to the keyword-rich content on your landing page. By using keywords with high search volume, you have a higher chance of ranking appearing on the engine.
Off-page SEO: Activities that occur outside of your page and can affect your ranking, a good example of this is backlinks, which include other websites that lead you to your site to increase your authority over search engines, the more authority your site has, the higher your ranking in Google.
SEO technology: Focuses on how the coding of your page and the backend of your website works, through an optimized procedure for images and getting good data for the organization, you can increase the speed of loading your site and the higher the download speed, the higher your ranking in the search engine results, and this must be available since web design e.
2- Pay Per Click Advertising (PPC):
This service is one of the best services for digital marketing companies, as it is a form of advertising used by marketing companies and allows advertisers to pay certain fees any time one of their ads gets clicks.
The most popular pay-per-click system is Google AdWords, research has shown that Google has more than 92% of search results on the internet today, so pay-per-click ads, along with SEO, produce massive critical results over time.
Pay-per-click can accelerate your ads’ results by placing them on the first page of search engine results pages, which in turn will increase traffic to your site, and the leads generated by your pay-per-click ads are more likely to convert, because those who click on your ads are consumers who are really interested in your product. Or serve you.
3. Email Marketing
After designing major websites, digital marketing companies resort to some important elements and means in the digital marketing process, which is communicating with customers via e-mail, as studies have shown that email marketing has a return of investment of 4,400%, with a return of $ 44. Per dollar spent.
Email marketing is mainly used to nurture potential customers after they indicate their interest in your product or service through your site, and the digital marketing companies responsible for your site take care of this, to achieve the best results from digital marketing.
4. Content Marketing
Content marketing is the “poker” at present for digital marketing companies. It involves creating content that satisfies your target audience enough to increase leads, increase brand awareness, attract more traffic and increase sales in the end. Content marketing can take various forms such as:
Social media posts
Testimonials and customer reviews
Use best SEO practices to get the most out of your site’s content strategy.
5. Marketing through social media
Social media marketing is the use of social platforms to promote the content of your brand or business and interact with your target audience. It can be used to drive traffic to your website.
The number of social media users is currently at 2.82 billion, and it is expected to reach 3.09 billion with solutions